The book, published by Noema Media & Publishing, collects the proceedings of art*science 2017/Leonardo 50 conference, that took place in Bologna, July 3-5 2017. < mediaversi > has been a media partner of the event. art*science 2017/Leonardo 50 International conference was keen on the relationship between artistic and scientific disciplines and celebrated the 50th anniversary of Leonardojournal, published by MIT Press, the most influential in the international arena on the relationships among arts, sciences and technologies. art*science 2017/Leonardo 50 general topic was “The New and History”. The “new”, the “innovation”, have roots in history but they can project this heritage into the future thanks to the collaboration among arts, sciences and technologies. The conference main topics were: 1) A reflection on the idea of “new”. What is really the “new”, what is the meaning of “new” and “innovation”? Today it is a very inflated issue, everything must be “new”, “innovative” to get attention, to be considered by the media, to get money. What is the meaning of “innovation” for a scientist, an artist, a philosopher, a sociologist, a researcher, a banker, a CEO, an athlete…? What does “innovation” really mean? How can “innovation” be recognized, communicated, fostered, sustained and spread?…